This order concerns the unlawful holding out of direct air transportation by Mercy Flights, Inc., (“Mercy Flights”), an air taxi operator registered with the United States Department of Transportation (“Department”) pursuant to 14 CFR Part 298 specializing in air ambulance services. As described more fully herein, by holding itself out to the public as an operator of an aircraft that it did not operate, Mercy Flights exceeded the scope of the economic authority conferred by its registration as an air taxi under 14 CFR 298.21, and thus violated 49 U.S.C. § 41101, the Department’s economic licensing requirement for air carriers. In addition and in so doing, Mercy Flights violated the statutory prohibition against unfair and deceptive practices in the sales of air tranportation, 49 U.S.C. § 41712. This consent order directs Mercy Flights to cease and desist from such further violations and assesses $30,000 in compromise of civil penalties against Mercy Flights.