Guidance

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Guidance on Use of Word "Free" in Advertisements

About this Document

This notice provides guidance to airlines and ticket agents on when they may appropriately advertise air fares as “free.” It also provides guidance on disclosure of costs that carriers may assess in connection with the booking of frequent-flyer award travel. The advice on “free” fares applies to all those that market fares for air transportation, air tours, or tour components in connection with air transportation.

Updated: Friday, September 21, 2012