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Advertising air fares on social media sites - October 3, 2011
This notice is intended to give guidance to airlines and other sellers of air transportation on how additional taxes, fees, and restrictions that are currently permitted to be listed separately from a fare quotation may be disclosed in advertisements on Twitter, Facebook, and other online social media sites. This guidance will be used by the Office of Aviation Enforcement and Proceedings in its compliance and enforcement activities associated with 14 CFR 399.84, the Department’s full fare advertising rule, and 49 U.S.C. § 41712, which prohibits unfair and deceptive practices, until January 24, 2012, when, as discussed below, a new rule becomes effective.