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Contact: Kathryn Henry
Telephone: 202-366-9550
USDOT
and MADD to Unveil $11 Million Advertising Campaign For National
You Drink &
Drive. You Lose. Law Enforcement Campaign
At
9 a.m. Thursday, June 19 in Washington, DC, U.S. Transportation Secretary Norman
Y. Mineta will unveil the first ever You Drink & Drive. You Lose. media
campaign. The advertising campaign
will air throughout the country in support of a nationwide July 4th holiday
enforcement crackdown.
The
$11 million advertising campaign will begin June 20 to alert motorists to the
crackdown, which runs June 27-July 13. The ads will run on selected programs
that appeal to 21-34 year-old men, which is the demographic group most likely to
drive impaired. The ads focus on consequences that should concern this high-risk
group: increased likelihood of being arrested, handcuffed and booked.
WHO:
Norman Y. Mineta, U.S. Secretary of Transportation
Chief
Charles Ramsey, D.C. Metropolitan Police Department (invited)
Wendy Hamilton, President, MADD
Mary Ann Viverette, Vice President, International Association of Chiefs
of
Police
(IACP) and Chief, Gaithersburg, MD, Police Department
Impaired Driving Offender
WHAT: Unveiling of a $11 Million You Drink & Drive. You Lose Ad Campaign
WHEN: 9 a.m. Thursday, June 19, 2003
WHERE:
Metropolitan Police Department Headquarters
Fugitive Lockup Room
3rd Floor
300 Indiana Ave, N.W.
Washington, DC
# # #
(Note
for Assignment Editors: A blood alcohol testing mobile unit used at sobriety
checkpoints will be parked outside police headquarters for demonstrations on the
method of processing impaired driving suspects.)